Media company graded prostitutes

It's ever so popular in journalism today to grade this or that, be it candidates for Pop Idol, restaurants or diets - all in the spirit of good consumer journalism. However, one might argue that a subsidiary of Danish media company JP/Politiken, the publisher of Extra Bladet, Jyllands-Posten and Politiken, took this trend a step or two too far. Apparently they provided a somewhat unusual service for their readers: employees at JP/Politiken company Seksuel Kulturformidling bought sex from prostitutes and published their impressions of the women on the company's website. "The idea was that the test should be enlightening, entertaining and naughty. However, many people found it unnecessarily offensive," Hans Engell, Extra Bladet's editor-in-chief, said in a press a release announcing that they would stop practicing this particular brand of 'consumer journalism' on the website in question. Link (in Swedish) via Svenska Dagbladet.