A majority in the Danish parliament has called for a new law to protect consumers who do not want freesheets flooding their mailboxes and landings, but provided the freesheets one last chance to sort out the current mess themselves, according to MediaWatch.
It's tough being a consumer in the middle of a freesheet war, constantly being bombarded with papers from all directions. Londoners might feel like they're wading in paper on the London transport network, aptly described by Roy Greenslade, but in Denmark, where several of the major freesheets are distributed door-to-door, many Danes feel powerless against all the new papers literally invading their homes.
In Copenhagen and Aarhus, David Montgomery's Dato, JP/Politiken's 24timer and, from tomorrow on, Icelandic-owned Nyhedsavisen, are all delivered door-to-door. Add to that two editions of Metro and Mecom's Urban distributed on the transport network, and Nord-Jyske's two local freesheets, and you understand why some Danes feel like they are drowning in freesheets.
In August, when the first new freesheets hit the streets, people at the Danish renovation department were scratching their heads over the logistics and extra costs of getting enough containers on the streets to accommodate all the extra paper waste. The only comfort for those who find the paper deluge frustrating is that eventually one or more papers will have to loose, especially in a 'war' as crowded as this one. However, I came across a Danish media seminar that promised to look at the winners and losers in the country's freesheet war next week, which seems a bit premature, though I guess you can't blame the Danes for hoping....
Update: it is not only the Danish politicians who feel the freesheet invasion is getting out of control, now London Boroughs are threatening to introduce curbs on free papers as well.