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  • Journalist, blogger, eh... media junkie blogging about everything media, interspersed with the odd report on Scandinavia's many idiosyncracies.
    As self-employed I work around the clock at times, so posts here will be irregular. This blog is a personal one
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April 28, 2008

Fined for flirting with Gates

Without doubt my favourite headline last week, but the story behind it was probably not a big hit in the headquarters of Fast Search and Transfer who was served a hefty fine of roughly £100,000 (NOK 1.110.220 kroner) for not informing Oslo Stock Exchange (OSE) about Microsoft's bid for the company.

According to OSE, Fast should have disclosed that it was being courted by the IT-Giant by 7 November 2007 at the latest, when the sales negotiations were formalised with a Non-Disclosure Agreement (NDA).

However, that Microsoft was in the process of acquiring Fast, clearly price sensitive information according to OSE, was not made public until 8 January 2008. Hence the fine, and the headline – which strictly speaking I guess should have been "Fined for flirting with Ballmer." After the acquisition of Fast was completed on Friday, Microsoft's CEO paid a secret visit to Oslo on Saturday to reassure Fast's employees about their future roles in the company. He was greeted by Digi.no and Anders Brenna, who recorded the visit for posterity here.

Ballmer2_2
Detail from picture by Anders Brenna.

Of course, the headline isn't all that great from a SEO-point of view, but that's another matter...

December 23, 2007

Südwestdeutsche Medien Holding wins bid for Germany's bestselling broadsheet

Südwestdeutsche Medien Holding (SWMH) has secured an additional 62,5 per cent stake in Süddeutscher Verlag, the Stuttgart group that publishes Süddeutsche Zeitung, Germany's largest daily broadsheet. The group, which is Germany's third largest publisher of daily newspapers, already controls 18,73 per cent of the shares in the company (via Spiegel/Reuters).

The acquisition, due to be completed 29 February 2008, puts an end to months of speculations about the German publisher's future: pan-European media company Mecom and private equity firms Apax, 3i and Providence were all rumoured to have lined up bids (The Australian via Iann). It is also a setback for Mecom-boss Montgomery's ambitions to become the third largest newspaper publisher in Germany.

October 25, 2007

Mecom's Wegener acquisition a done deal

Mecom has declared its offer for Dutch newspaper group Wegener unconditional after the Dutch competition authorities (NMa) yesterday approved the acquisition, subject to certain conditions. Mecom had amassed 86,6 per cent of the shares at the end of the tender period 19 October, with Government of Owners (GO) still refusing to sell its 13,4 per cent stake in Wegener. However, Mecom-boss David Montgomery has decided not to declare a subsequent tender period.

The acquisition will make Mecom a larger newspaper business than Britain's Trinity Mirror and Norway's Schibsted.

September 19, 2007

TV4 buys political blog of journalist ousted in hacking scandal

Sweden's biggest commercial TV-channel is acquiring politikerbloggen.se for 1m SEK (about £75,000) (via Dagens Media).

The blog was set up by Niklas Svensson after he was ousted from Swedish tabloid Expressen in the aftermath last year's 'hacking-scandal'. Svensson lost his job when it was revealed he had failed to inform his superiors of how a source had given him log-in details for the governing party's intranet, log-in details Svensson insisted he'd never used for a story. He was later fined for data trespass by a Swedish court.

But, the former political reporter immediately set up politikerbloggen.se, and went on to blog his way back on the national agenda with many a great political scoop. Back when the blog launched, it reminded me a bit about the UK's Guido Fawkes, but it has now grown into what looks like a fully-fledged news, or rather niche news, site. The site even attracts good advertisement money according to Hans Kullin, who has more details on Politikerbloggen's scoops, ad revenue and visitors.

September 06, 2007

Not so fast, Mr Montgomery

Governance of Owners (GO) is attempting to throw a spanner in the works for former Mirror-boss David Montgomery's rapidly expanding newspaper empire (via NA24 Propaganda).

The British fund has adviced Dutch newspaper group Wegener, of which GO owns 13.3 pc, to reject Mecom's bid.

Wegener's improved financial outlook
In a statement GO said: "GO believes that this offer does not reflect the true value of Wegener and leaves Mecom with all the benefits from acquiring this improving, high-quality Dutch business...

Governance for Owners is not convinced that Mecom is the right partner for Wegener at this stage of its development. As a long term shareholder, we wish to encourage Wegener’s management to explore alternative growth options.”

Last month, just before Mecom made its formal bid, Wegener group published substantially improved financial results for the first six months of 2007. Net profit was EUR 23.8 million, compared with a net loss of EUR 4.6 million in the 2006 first half. Cash earnings, which consist of the net result before exceptional items and after deduction of the preference dividend to be paid, came to EUR 19.2 million, up from EUR 8.6 million in 2006.

The making of a media giant
In less than two years, Mecom has scooped up Orkla Media, Limburg Group, 75 pc of Berliner Verlag and 30 pc of Wegener group, amassing a pan-European portfolio consisting primarily of regional and local newspapers. Acquiring all the outstanding shares in Wegener would make Mecom a larger newspaper business than Britain's Trinity Mirror and Norway's Schibsted.

However, in every country Mecom has acquired newspapers, the company has been met with fear, apprehension and loud protests from the country's journalists, editors and politicians.

Fearful hacks and decision makers
Dutch journalists have told me how they fear Mecom's Dutch adventures will be a repeat of Apax's shortlived ownership of PCM, which left the formerly well-heeled company in a poor financial state. Norway's culture minister has told me, and anybody else who would listen, of his concerns that Mecom's high demands on company contributions could weaken the newspaper product, undermine media diversity, and ultimately threaten local democracy.

On the other hand, Montgomery himself has stated again and again that Mecom is in the business for the long haul, a prospect which didn't seem to go down too well with Norwegian journalists last time I saw him repeat it in front of a big group of them.

But outside the corridors of power...
Readers I have talked to haven't been anywhere near as worried about the the prospect of foreign newspaper ownership, some have even welcomed a change from business as usual, but I won't pretend to have conducted anywhere near a conclusive survey - it may even be that those I have talked to, mostly well educated and well travelled, are less than representative.

Still, to paraphrase Roy Greenslade's words in the wake of Murdoch's successful acquisition of Wall Street Journal, until now, it seems Montgomery has been able to "rely on the fact - and it is a fact that media folk find it difficult to comprehend - that almost all his critics are journalists, closely followed by politicians. The public, and that includes the business community, are neutral."

(Disclosure: NA24 Propaganda is one of my regular employers)

August 28, 2007

Mecom + Wegener: it's formal

Mecom, the investment vehicle of former Mirror boss David Montgomery, has finally submitted a formal bid for Dutch regional newspaper group Wegener.

The British media group announced its takeover plans early May, but the deadline for submitting a formal bid in accordance with Dutch law had to be extended thrice to allow time for the UK Listings Authority to approve the prospect.

Mecom offers €17,10 per share in cash, a price that values the Dutch group at €794m. Alternatively, Wegener shareholders can exchange one share for 14.287 shares in the share capital of Mecom Group plc. The tender period commences on 29 August 2007 at 09:00 hours, Amsterdam time, and ends on 4 October 2007 at 15:00 hours, Amsterdam time.

The combined group will create a leading pan-European regional newspaper publisher with combined pro-forma 2006 sales of €2.0bn and pro-forma 2006 EBITDA of €197.9m (via nu.nl)

August 16, 2007

No French luck for Mecom

The highest bid was not enough to persuade the Lagardère and Le Monde groups to sell their regional newspapers to Mecom.

Lagardère Group announced on Monday that it had sold its regional dailies in Southern France to Groupe Hersant Média for €160m. Le Monde Group is suspected to follow suit and sell les Journaux du Midi for €100m, reports Observatoiredesmedias.

Mecom had offered €300m for Le Monde and Lagardère's regional newspapers, but said at an early stage they expected the bid to be rejected.

"Rather than to use a part of the 40 additional millions to convince the employees to accept Mecom's offer, Lagardère chose the easiest way by yielding her titles to Groupe Hersant Média, the least alarming candidate, but also least prepared... This transaction confirms the original financial strategy of French media, which often prefer to be seen like extensions of family empires rather than centres of profit," writes Nicolas Kayser-Bril over at Observatoiredesmedias.

In his opinion, these newspapers need a serious revival plan to turn around meager financial results.

According to a press release, The Lagardère Group’s regional daily press arm in southern France generated revenues of €222m and recurring operating income of €3m in the year ended December 31, 2006.

'With the sale of La Provence, Nice Matin, Var Matin, Corse Matin and free daily Marseille Plus, Lagardère pulls out of newspapers alltogether. Threats of strikes at Nice Matin were meant to prevent the sale to Mecom,' reports Piet Bakker.

The blog buzz, like here, here and here, around the sales negotiations suggests there was massive oppostion to Mecom's bid, in part based on fear that David Montgomery's British Investment vechicle was only looking for short-term profit.

July 24, 2007

A-pressen pulls out of 'Kreml-newspaper'

Last month Norwegian media group A-pressen was heavily criticised for indirectly supporting Putin via its involvement in Russia. Now it seems A-pressen - a group owned by the Labour Union, the partly state-owned Telenor and free speech charity Fritt Ord - will sell its 25 per cent stake in Russia's biggest-selling tabloid newspaper, Komsomolskaya Pravda, to, well, eh... a company it is rumoured will pass the shares on to a friend of Putin.

The Moscow Times reports that "analysts say the Kremlin is especially eager to bring major media outlets under its control ahead of presidential elections in 2008, when Putin is constitutionally required to step down after two terms in office."

Not that Komsomolskaya Pravda is renowned to take a critical stance against Putin under its current owners. Quite the contrary, which was why A-pressen got so much flack for its involvement with it in the first place.

More here from Kommersant, Undercurrent and NA24 (I am, by the way, currently working in-house for the latter, or its media section rather, hence the lack of daytime blogging here).

July 19, 2007

Mediabistro takeover

Here's another interesting acquisition, good thing I'm not the only one to be working through the holidays: Jupitermedia buys Mediabistro for $23m. Can't say I agree with the headline for this article though: 'Website for jobseekers sold'. Mediabistro is much more than that, a valuable network for freelancers prodviding resources, advice and training: a network that sprung out of Laurel's experience of how isolated the life of a freelancer can get. And yes, I'm a member and have found it quite useful over the years: not so much because of the parties and job listings, but because of other resources like training, advice on pitching different publications etc.

July 18, 2007

Mecom closer to securing Dutch deal

Meanwhile, and yes, have to stop this journalistic obsession with M&As soon, Mecom edged one step closer to acquiring Wegener yesterday, when the Dutch Financial Authorities granted the British newspaper group an exemption from the requirement to submit a formal bid within six weeks of announcing ït. The new extended deadline, 17 August, is expected to allow time for the UK listings authority to approve the prospect.

Update 17/08/2007: the deadline has been postponed to 28 August to allow more time for the UK Listings Authority to consider the prospect.

Montgomery sets his sights on France

Yet again, we hear tidings that former Mirror-boss, David Montgomery, continues his march across Euorpe. This time the tidings come from France, where his investment vehicle, Mecom, apparently is embroiled in a bidding war with the French Hersant Media Group (GHM) for a number of French regional papers owned by the Le Monde- and Lagardere groups.

I first saw this story surface in Le Figaro on Monday. The paper reported that Mecom was raising its bid while GHM remained confident that the French group had successfully negotiated a deal that would land the regional papers on its hands.

A Mecom source then told us that the British bid probably wouldn't go through and the regional papers would, most likely, remain on French hands, but today Hemscott had a story about a union source who said that Mecom's bid is better than GHM's.

I'm sure Mecom would love to add France to its expanding newspaper empire, but guess we have to trust them when they say their bid is unlikely to succeed.

More tidbits here and here (in French).

June 03, 2007

A new Polish Acquisition for Mecom?

Hot on the heels of the Wegener acquisition in Holland, it seems Montgomery is about to add yet another title to his rapidly expanding European media group, this time in Eastern Europe. I think this article says that Mecom is in negotiations to buy "Życia Warszawy", but that Truls Velgaard, Mecom's Norwegian boss in Poland, 'declines to comment on speculations'. I must admit that my Polish isn't up to much though, so go check it out for yourself. More from the Polish blogosphere here.

May 08, 2007

Mecom set to expand in Holland

The buzz around today's announcement of Mecom's takeover plans for Dutch regional newspaper group Wegener started ticking into my newsreader this morning via Dutch twitters, blogs and newspapers. Monty continues his march across Europe, wrote Charles Pretzlik in his FT business blog around noon.

It's a march that no doubt will leave prospective and existing employees with mixed feelings at best. Employees at recently acquired Mecom newspapers are particularly worried about increased profitability demands and the company's highly geared business model:

"We are most worried that Mecom's profitability demands will mean that we won't be able to develop the newspapers the way we have to in the face of today's competitive media landscape. Orkla was like Uncle Scrooge's money bin. Now we have been sold to a company financed by loans, which creates a much more unstable situation," Olav Skjegstad, an employee representative and board member of Mecom Europe, told me in a previous interview.

This does not seem to worry Mecom-boss Montgomery, who recently launched a £570m share issue to fund further acquisitions in continental Europe. When Montgomery was in Oslo for a debate at the annual conference of Norway's journalist union, less than two weeks back, he said: "We have £65m in debts. We're a very well funded company. In fact, we don't have enough debts at the moment."

More about the reactions among Dutch Journalists here (in Dutch). About the Dutch newspaper war and crowded freesheet segment here (in German).

February 07, 2007

Mecom's acquisition of Orkla Media prompts move to establish editorial freedom by law

Yesterday Norway's minister of culture, Trond Giske, proposed to establish the rights and duties of the editor (scroll down for full text) by law to protect editors, and their editorial freedom, from meddling proprietors. Giske cited a dramatic change in the nature of the country's media ownership as one of the triggers for introducing the proposed law, which could come into effect as early as 1 July.

He denied that Orkla selling its newspaper arm to British Mecom was the direct precedent for the new law, but Ann-Magrit Austenå, leader of Norway's journalist union (NJ), told Propaganda that the timing of the proposal was no coincidence: 'It has been on the political agenda since 1999. It is obvious that the sale of Orkla Media has contributed to speed up the process of getting a law in place.'

Back in July of course, Giske was voicing his concerns about Mecom all over the place . However, while issuing more or less subtle warnings of how he might be prompted to take action if David Montgomery's investment vehicle Mecom failed to live up to its 'civic responsibilities', Giske seemed unable to walk the talk.

"I’m not sure Giske has actually looked into his toolbox, but he does have useful tools at his disposal. Whether or not he decides to use them, and what effect they may have, is up to him," Johann Roppen, a senior lecturer in journalism who wrote his Phd thesis on Orkla Media, told me back then. Now it seems Giske has had some time to rummage through his tool box, and look what he's come up with...

January 28, 2007

Bonnier's been raiding across the pond again

In line with the company's professed desire for new international, especially American, acquisitions, the Swedish media giant scooped up another chunk of American magazines this week, this time from Time Inc, just in front of bidders such as U2 lead singer Bono, Active Interest Media and Intermedia Partners. But the deal has left some of the other bidders feeling unhappy about the proceedings, and an article in Portfolio Magazine suggests Time's sale to Bonnier might have been a done deal weeks ago:

“You could see six to eight weeks ago that Bonnier was the lead horse and we kept asking, ‘should we be in it?’” said one source Thursday. “And they kept saying it wasn’t and we should stay in it. But to have six people go through the expense and the time that its takes to complete the due diligence when you know that you’ve already picked someone is wrong”... “It was the most screwed up process I’ve ever seen,” said one bidder. “It was the worst offering memorandum I’ve ever seen. The information was incomplete. We basically had to go through and build the business model from the ground up to figure out Time Inc.’s costs, which I’m sure is what Bonnier did too. We had to go through the expense of getting lawyers and accounts and the banks to go through the multiples and it turned out to be unnecessary because they had already made up their minds.”

For Bonnier, the Time Inc deal follows neatly on the heels of purchasing half of World Publications last year. New acquisitions Time4Media and The Parenting Group are to be combined with World Publication, creating a publishing group with sales of $350 million and approximately 1,000 employees. Bonnier will be the majority owner in the new company, while Terry Snow, the founder of World Publications, will hold a minority interest.

January 17, 2007

Exit Orkla

So ends the saga of Orkla and Mecom. After attempting to get rid of its media arm for at least ten months, and attracting a lot of bad PR in the process, Orkla has sold the 19,97pc stake the company was forced to take in Mecom to finalise the sale of Orkla Media - cashing in a neat £25m profit. The deal leaves the troublesome child that once was Orkla Media on foreign hands entirely and marks a very timely exit for the Norwegian company. "I think they realised they would have attracted a lot of criticism for some of the unpopular decisions Mecom makes," Kjetil Haanes, an employee representative in what is now Mecom Europe, told NA24 Propaganda (in Norwegian).

Though Orkla has offloaded all its Mecom shares, Montgomery still has to repay a vendor loan note to the company.

January 10, 2007

What is the unrest among Mecom journalists really about?

A new world knocked on the door of Norwegian media in the shape of former Mirror boss David Montgomery, when his investment vehicle Mecom acquired Orkla Media, last year. Other Nordic companies had previously been involved on the owner side of various Norwegian media, but Montgomery was perceived as a different kind of animal all together.

Fundamentally, this is a story of globalisation and the democratisation of finance: what happens when a venture capitalist or a big corporation from abroad comes to a small country and make big acquisitions with borrowed money? It often creates fear and uncertainty about distance to the decision-making, the extent of restructuring called for with dramatically higher demands to profitability, and fear that the new owner will challenge established practices and force the acquired businesses to abide by foreign ideas and foreign principles. Three months after the acquisition was finalised this uncertainty lingers, and at the start of this week Mecom journalists from all over Europe came to Oslo to form an international network. I talked to Olav Skjegstad, an employee representative and board member of Mecom Europe, to find out more about why the network was set up:

"We expect very turbulent times ahead; new situations may develop as a result of new acquisitions and similar, and we need to be prepared for that. The network is no guerilla group, we want a correct relationship to our new owner, but we also feel the need to keep up to date on what's happening throughout the media group: what happens in one country might happen in others."

After examining the situation in the different countries during Monday's meeting, it was obvious that there is still great uneasiness surrounding the expected job cuts and how extensive they will be. Another employee representative, Carine Johansen, has previously voiced concern that the restructuring will diminish editorial quality and threaten journalistic freedom, and that the walls between marketing and the editorial department will come down. Norway has a strong tradition for separating the commercial side of newspapers from the editorial side, and quotes like these fill the former Orkla Media journalists with fear and apprehension:

Mr Montgomery... wants to sell products such as wine and financial services, as The Sunday Times and Daily Telegraph do... He warns, however, that newspaper journalists must change. "[They] face the biggest upheaval in media. You can't do nothing and stand still." Journalists and editors will increasingly be involved in the commercial process... (The Financial Times).

The publishers control distribution and consequently they have the names and addresses, emails, and telephone numbers of all of their customers," says Montgomery, though they have done "nothing at all to exploit the database". (The Telegraph)

It is clear that such moves towards greater commercialisation will sit uneasily with Norwegian newspapers, but when I asked Skjegstad about what his greatest fear was he said: "We are most worried that Mecom's profitability demands will mean that we won't be able to develop the newspapers the way we have to in the face of today's competitive media landscape. Orkla was like Uncle Scrooge's money bin. Now we have been sold to a company financed by loans, which creates a much more unstable situation. Besides, many important decisions are made in Mecom Plc, a stock company in London where we are not represented, and we don't have first hand access to these decisions."

January 09, 2007

Yahoo buys MyBlogLog

This time, it's for real... The internet portal has confirmed the purchase, but refused to disclose the price tag. However, Forbes quotes sources indicating a sum just above $10m.

Tellingly, this is how Bloggers Blog describes MyBlogLog: it "helps add social networking and community features to blogs. It also provides blog statistics". In my early blogging days I signed up with MyBlogLog for stats, but must admit I opted out of it partly because of the community emphasise. Don't get me wrong, communities are great, but everything is being communitised online these days, and there's a limit to how many communities you can spend effort on, building them takes time, especially when you work the kind of hours I do and am just in the blogging world for fun...

Update 19/1-07: Here's a great breakdown of the deal from Om Malik (via Adam Tinworth)

January 07, 2007

2006: Mergers, acquisitions and plain war

The Scandinavian media landscape changed irrevocably in 2006: Orkla sold its media arm to a British company built on borrowed money, the region's media giants were busy consolidating and expanding internationally, and Swedes and Danes were bombarded with freesheets from left, right and centre

In what has been dubbed 'The darkest day in Norwegian media history', former Mirror boss David Montgomery bought Orkla Media, but had to borrow money from Orkla to finalise the deal - aggravating Orkla journalists already aggravated that Orkla had decided to sell to a foreigner. To add insult to injury, it was later revealed that Orkla Media executives had received generous bonuses to stay onboard throughout the sales process.

In Sweden, Modern Times Group (MTG) scooped up close to a dozen TV-channels in eastern Europe, but paused its expansion eastwards to acquire Norway's biggest commercial radio company P4. The Swedes do of course have a historic preference for eastern dominions, and Hans Holger-Albrectht, MTG's CEO said: "Norway is also east for us, it depends on where you stand." Bonnier strengthened its positions in the east as well, but in two raiding trips across the Atlantic it also acquired Weldon Owen Publishing and half of World Publications. After a few years of consolidating its Nordic position, the Swedish media giant signalled it was hungry for more international acquisitions, especially in the US.

Merger mania
Norwegian media group Schibsted moved out of TV, but consolidated its leading position online. Kjell Aamot, Schibsted's CEO, was crowned the king of internet in Sweden, and, following favourable mention in The Economist, Schibsted's successful online transition – its biggest Norwegian online paper had a staggering 42 per cent profit margin in 2005 - was put on the curriculum at Harvard University. The company outmanouvered Montgomery by forging a gigantic merger, dubbed an acquisition by Mecom, between Schibsted's Aftenposten and southern Norway's three biggest regional papers. The merger, which has yet to be granted regulatory approval, prompted Mecom to sell its shares in the profitable big regionals, a move Dagbladet's editor-at-large, John Arne Markussen, predicted will weaken Mecom's ability to defend its local positions in the long run.

War
Meanwhile, Baugur-controlled Dagsbrun, who lost the battle for Orkla Media, challenged Montgomery and others to freesheet war in Denmark. The Icelandic company sent shivers down the spine of Danish media proprietors when it announced plans to launch its quality, door-to-door distributed free newspaper, highly successful on Iceland, internationally – with Denmark as the first stop. It provoked a freesheet war on an unprecedented scale, and prompted Danish trade journal Journalisten to send a representative to Iceland to investigate the actual finances of a conglomorate whose intricate company structure makes such things somewhat opaque.

Montgomery won the race to bring the first new freesheet to Danish doorsteps, and Icelandic Nyhedavisen got off to a late and bad start, hampered with technical problems and shambolic distribution, but at the end of 2006 it was not looking too good for Montgomery's Dato. Mecom-owned Berlingske Officin already has one well-established traffic distributed freesheet with a distinct profile, Urban, why then sink money into a door-to-door distributed one which had the worst readership figures of all the major freesheets in recent polls? One new freebie has already thrown in the towel, which leaves five, in addition to Nord Jyske's two regional ones. My bet is that Dato will be the next to go, at least that would make most sense if logic has anything to do with it.

Hmm, did I forget anything? Many smaller M&As I'm sure, and of course, Schibsted and Bonnier challenged MetroXpress' freesheet domination in Sweden...

January 03, 2007

What Mohammed and Montgomery can tell us about our brave new (media) world

2006 was a year of big ethical challenges and high-strung financial deals, or "The year of Mohammed and Montgomery" as Norwegian trade journal Journalisten so aptly headlined its summary of Norway's media year.

The year started with Norwegian and Danish flags and embassies set ablaze in the Middle East, following the publication of the infamous Mohammed cartoons, and ended with loud protests about former Mirror boss David Montgomery wielding the axe in his new won European media empire – both potent symbols of a rapidly changing (media) world.

The Mohammed-crisis
"There are no time zones anymore," said Christopher Willcox, the then US deputy assistant secretary of defense for public affairs, while describing the challenges in fighting the propaganda war in Iraq, during a seminar I attended in May 2003. Internet, he complained, has made "segregating messages for different groups very difficult".

The cartoon war showed us that there is no national media anymore: as networks of communities spawn the globe, and groups of all interests and persuasions use internet to communicate across borders and distances, every news story in every language has a potential global audience and can spark global reactions and alliances.

The Orkla-Mecom debacle
So does national media ownership really matter in this new global reality? David Montgomery, and his British investment vehicle Mecom's, successful bid for Orkla Media certainly had politcians and journalists in Norway, Denmark, Germany and elsewhere up in arms. "These newspapers are not only businesses but democratic institutions vital to local political debate, a weakening of these newspapers would be critical ," Norway's culture minister, Trond Giske, told me in an interview, and repeated his 'strong preference for a Norwegian buyer' all through the sales process.

The Orkla-Mecom debacle was a typical example of the tension between the local and the global: it could have been Ganette's acquistion of local newspapers in the UK or MacDonalds buying a local restaurant chain in India – at core it was the same story, same reactions, just different countries and different industries. Mecom's acquistion of Orkla Media was also symbolic of the democratisation of finance: could a "fly" like Mecom have found the financial backing to "swallow an elephant" like Orkla Media 30 years ago? The company's highly geared business model continues to be a cause of great concern among the employees of former Orkla Media.

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