Simon Dumenco offers some good advice to Murdoch about what NOT to do with his newest acquisition: "Attempt pseudo-subliminal advertising. A recent New York Times piece described plans by Ross Levinsohn, president of Fox Interactive Media, to turn "advertisers into members of the MySpace community, with their own profiles, like the teenagers' -- so that the young people ... can become 'friends' with movies, cellphones and even deodorants." Yeah, great idea! My name is Bobby Thompson, and my best friend is deodorant!" Read more here. Link via Mediabistro.