Launch: "I am heartily sick and tired of the Prime Minister 'launching' a new 'initiative' (it is never anybody who 'launches' except the Prime Minister; cabinet ministers are left to pick up the pieces when it all goes very wrong). I would not mind so much if these 'launched' initiatives showed genuine initiative. Habitually they are banal to a degree and after being 'launched', they promptly sink without trace." Fredrick Forsyth (from "The Dictionary of Dangerous Words" published by The Social Affairs Unit)