I couldn't help but laugh when I first saw Day of the Longtail (link vi Adriana), though it also made me very sad to reflect on the conspiracy theory it's built on. It's an avid attack on Big Media, but as Big everything, Big Media is made up by a bunch of individuals who mostly are just trying to do their best within the structures imposed by their profession and employers. For the media's part I think the movie shows how urgent it is to rebuild trust and find better ways of (re-)connecting with its audience, which using social media more effectively will give it every opportunity to do...