The expected Danish newspaper war has finally started. Berlingske Officin has just announced that they will launch a new freesheet tomorrow, as predicted by Journalisten last week. Rumoured to be the brain child of Berlingske's owner-in-waiting, David Montgomery, Dato will battle it out with a range of exisiting and soon to be launched freesheets, including Politiken and Jyllands-Posten's freesheet 24timer (24hours), to be launched on Thursday this week; Metro Expressen's new afternoon freehsheet, which will hit the streets on Monday, and Nyhedsavisen, to be launched by Iclandic group Dagsbrún later in the autumn.

Tomorrow Dato will just be handed out to bypassers, but from Thursday on it will be delivered to all households in greater Copenhagen and Aarhus, a strategy Dagsbrún has been very successful with on Iceland.