All that paper
Tabloid has more readers online than on paper

Just too much

The latest readership figures are out, and among the losers, surprise, surprise, are the weekend papers. Despite increases in spending and editorial resources, readership figures for the measured Saturday editions are down four per cent, Sunday editions down six per cent. Knut Arne Furusaeter from TNS Gallup told Kampanje that all the new supplements are to blame: the weekend papers are thicker than ever, and people buy fewer papers as there's simply not enough time to read it all. The overall number of people who read one newspaper daily are down seven per cent from the record year 1997, but the decline is biggest for weekend papers, Monday papers and weekend magazines (big tick in my book to Kampanje for linking to the actual survey and figures).


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