The medium is the message and other jumbled thoughts
Hacker may swing Swedish election

How to get lucky

How do you land the ultimate scoop? Many a journalist would love the recipe for that, and these 50 strategies for increasing luck, devised by Tom Peters, might just get you there.

For one, it's a reminder to all journalists not to end up talking to the same heads all the time, but rather cast their nets wider – and applicable to most other lines of business as well. In fact, these strategies were intended for management and entrepreneurs, but they sure put a smile on my face - and improving luck wouldn't hurt anyone, especially not those hungry for the scoop of their lives. As Peters' said: "Innovation is a low-odds business – and luck sure helps."

Each will probably have his or her favourites among the 50, depending on their background. And I do realise that I'm quite enamoured by most of these ideas because I'm a bit of change-addict, I'm sometimes taken in by things just because they are new and innovative, whereas someone with a different disposition might find all of these notions rather ludicrous (too bad for them, 'cause change is what creates innovation and an integral part of life). My favourites:

#31 Spend 50 per cent of your time with 'outsiders'. Distribution and vendors will give you more ideas in five minutes than another five-hour committee meeting.

#48 Nurture peripheral vision. The interesting “stuff” usually is going on beyond the margins of the professional’s ever-narrowing line of sight.

#50 Avoid moderation in all things. "Anything worth doing is worth doing to excess," according to Edwin Land, Polaroid's founder.

However, perspectives do change. When I was 20 I certainly was a big subscriber to the latter slogan, but now, fast approaching 30, I'm not quite as convinced of its wisdom anymore, though it still appeals to me.

Link via Brand Autopsy


The comments to this entry are closed.