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On flogging a dead sheep

Yes, I'm talking about Bloggulf the lamb preparing for his 'responsibility' to become lamb-and-cabbage-stew again, and no, I'm not paid to aid the viral marketing campaign for the Government office trying this unusual approach to get people to eat more meat (and here I was thinking that it was more vegetables the Government wanted us to eat but that's maybe the cabbage part of the traditional meal). However, I was fascinated to read that the commercial bloggers behind the campaign attracted 35 000 friends for Bloggulf in the blog's first week online, aided by placing advertisement and banners liberally on different sites and in online papers

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