Just too much
Freesheets invade Scandinavia

Tabloid has more readers online than on paper

Not surprisingly, tabloid readership is in steady decline according to the latest readership figures. Print readership is down overall, and for the first time in history more people read Dagbladet online than on paper. Now the latter at least is a success story of sorts, and Dagbladet's online media operation, DB Medialab, is even making money: with a profit margin of 26,6 per cent last year it was ranked as Norway's sixth most profitable media company in a recent survey by Dagens Medier.


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