... despite what other things Norwegians may pretend to be. This new viral marketing campaign further proves my point: it's the first viral marketing campaign in Norway that I'm aware of, and, big surprise, it's about the value of agricultural products. More specifically it's a blog about a sheep who is looking forward to meeting his preordained faith as sheep-and cabbage-stew (my best translation of 'fårikål', but open for other suggestions), authored by some Government office devoted to teaching Norwegians the value of eating meat. Link via Vampus.