The company has just forced a Swedish freesheet war and is mere steps away from completing a merger between its own paper Aftenposten and four of Norway's biggest regional papers - a merger that has been branded an acquisition by its British rival Mecom. Yesterday Schibsted, one of the many companies vying to become Europe's leading media group, reasserted its European ambitions by renaming its business-news-site-concept to facilitate an international launch. Formerly N24 (N denoting the Norwegian word for business), Schibsted's Norwegian and Swedish business news sites have been re-branded E24, which too my mind sounds very much like an abbreviation for Europe24(/7). The media group already owns the E24-domain in Denmark, Finland, France and Iceland, in addition to Norway and Sweden.