VIP Blogging
The new internet speak

Your newspaper isn't MySpace, should it be?

What happens when media organisations and others are scrambling to get on the social media bandwagon without really understanding what they are getting themselves into? A lot of the time it all goes pear-shaped, so we need those debates about what is actually worth getting involved in, and how to go about it. On the heels of the discussions about newspaper blogs and BBC blogs, Invisible Inkling (via Martin Stabe) asks if a newspaper should attempt to be a social networking site, and provides a good summary of different answers. "Let’s figure out how to both give and get value out of online conversation," he says.

Update: a case in point? Conde Nast launches to compete with MySpace (via Bloggers Blog)


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