How bloggers beat the big broadcasters to UK Election News
Mecom set to expand in Holland

DIY Journalism

"It's no longer news to anyone that the Internet makes everyone a publisher. But does mainstream media fully understand the implications, and that alternative sources are becoming the news provider of choice -- especially when there is no choice?" asks Steve Klein on Poynter Online. He offers this compelling example, which I suspect is a kind of coverage we will see much more of:

The Washington Capitals, a National Hockey League team, plan to send four reporters to Moscow to offer hockey fans unprecedented coverage of the International Ice Hockey Federation World Championship now underway through May 13... "Our local media -- either because of lack of interest or lack of budget due to declines in circulation, ad revenue decreases and newsroom layoffs -- are not covering the World Championships of Hockey in Moscow," Leonsis wrote May 3 on his blog, Ted's Take.

"The tournament is big news around the world so we have decided to invest and send four people to cover the event and then put all coverage on the Web for free. We will share the news with new and traditional media outlets and syndicate it far and wide.

"Web 2.0 makes it possible for us to get our coverage out to millions and millions of people, promoting our sport, our team and our players. Our coverage on the Web and in the blogosphere is starting to look like a well heeled major media enterprise compared to many traditional media outlets that must curtail their coverage due to lack of budget based on the fragile state of their old business model."
Read the full article here.


The comments to this entry are closed.