I've been beset by so many technical woes over the last few days that I've almost felt this must be some sort of big cosmic conspiracy, part of what's kept me from blogging, but here's a marketing ploy that really, really puzzles me:
Twice now I've received an email from Amazon telling me how I might be interested books that will be 'released 23 August 2007' and are part of a series of which I have bought other volumes from Amazon.
The funny thing is, these are OLD books. I have the entire series, and the books Amazon are trying to tell me will be released this week are actually almost a decade, or at least half a decade old. So is this a new marketing ploy, or what? I'm amazed to get something like this from a company that's usually quite smart about its marketing – and no, I normally don't mind too much this kind of targeted marketing, based on previous purchases, that would have been illegal in Norway, had the company been based here, due to privacy laws.
But this ploy, trying to make a fan believe that an OLD book by one of his or her favourite authors is being released for the first time this week, seems like the ultimate folly. Is Amazon letting its Interns run the marketing department for the summer? There might of course, be some small print that I've overlooked here, but in any case I can't RVSP to the emails, and my Internet connection this week is much to sloow, thank you very much Netcom, for me to bother to go over to the Amazon site and find somewhere I can leave meaningful feedback. And yes, I've given myself a standing order never to blog when I'm really cranky mood, and there's nothing like Internet problems to induce that in me, but there you go...