Keen, Leigh and the appeal to authority
'Digital natives' is a dangerous term

At what point does pitching a blogger become spam?

Today's required reading for all PRs and marketeers who want to get a handle on how to approach bloggers: I mean, I've done my bit of PR-work in the past, and I'm embarrassed on a daily basis on behalf of all the PRs who send me press releases that should never have seen daylight. And that's just the stuff I get as a journalist, an ABC in PR here, but the press releases and approaches I get as blogger are even worse, if such a thing is possible - I wouldn't have thought it took too much research to figure out that I'm not likely to write about e.g. baby food. So three cheers for Hans Kullin's top 10 blog pitch pet peeves. Enough said, go read.


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