More rumours Schibsted is wooing Metro International
December 18, 2007
This spring Scandinavian media reported that Schibsted was wooing Metro International. Today, Dagens Media tells us "several sources state that Schibsted plans to buy all, or part of, Metro International." According to the anonymous sources, Metro Stockholm is the prime, or initial, acquisition target. Acquiring Metro Stockholm would put Schibsted in a better position to win the financially draining freesheet war in Stockhom, where Schibsted's Punkt SE currently is competing with Stockholm Metro and Bonnier's City for readers and ad revenues. Both Schibsted and Metro International's representatives refused to confirm or deny the rumours.
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