Today's question: Maybe it's journalism itself that is the problem?
February 16, 2008
Now, here's a big, heavy question to grapple with early a Saturday morning (at least it's early to me, Saturdays are just about the only day of the week I don't get up at the break of dawn or earlier):
As we examine what journalism should look like in the 21st Century, we should also look hard at just how professional supposed professional journalism is. Today I heard a CEO of a large insurance firm talk about the day his company eliminated 200 jobs — 200 out of 40,000. He talked about how he prepared his employees for the media onslaught he knew was coming, with anchors bellowing and headlines screaming about the downturn of the company’s fortunes. These weren’t even layoffs, but merely the elimination of unfilled positions.
There is something wrong with a journalism that can’t honestly put the context of events in an accurate light, but must play up the most sensational angle. We all know the CEO’s story is not an isolated incident, and it isn’t merely a TV-journalism condition, but something endemic to present-day journalism, print and broadcast.
If our readers so easily recognize that what we do isn’t trustworthy for its accuracy both in fact and spirit, then how can we expect to retain them as readers?
Read Howard Owens' full post here (via Adrian Monck). Owens' question reminded me of this excellent quote from Cluetrain, and I'm sure Steve Borris would have one or two things to say about the adverse effects of this 'professionalism'.
Kristine,
I believe Journalism, itself, is the problem and that the most surprising thing is that in its current incarnation it has lasted as long as it has -- about a century. Here in the States, our journalism was invented by a man named Walter Lippmann who viewed it as a science, and introduced such terms as “objectivity” and “verification” as if it could deliver singular truths. He launched these ideas in a book called “Liberty and the News,” and these ideas stuck. But he wrote a second book only two years later called “Public Opinion” in which he reversed himself, concluding that truth was a job for historians, not for the working environment of reporters. He wrote, “[News] is like the beam of a searchlight that moves restlessly about, bringing one episode and then another out of darkness into vision.”
So, how does one “objectively” point a searchlight? What agreed-to formula is there for determining the one correct way to point it for the items that are most newsworthy or engage readers the most? This is at the heart of the reason I believe objectivity is both impossible and undesirable. The value and professionalism of a journalist will evolve to become someone with a knack for pointing that searchlight based upon the preferences of specific, like-minded audiences, often adding opinion to fill-in the implications and unknowns. And personally, I think that is a wonderful, democratic development.
Posted by: Steve Boriss | February 16, 2008 at 03:31 PM
Thanks for a thought-provoking comment, Steve ( as an 'objective' journalist, I think I have to check the rulebook to see if I'm allowed to have any opinions on this:-) )
Posted by: Kristine | February 17, 2008 at 03:33 PM