The newspaper freed from news

On the mind shattering importance of the worldwide web

I know I write a lot about the wonders of the web, but it does of course have its pitfalls as well, and here's one of the best parodies of web evangelism I've come across in a while.

Now, even though I read the Cluetrain earlyish (2002 I think, thanks to Adriana), I didn't come across Gluetrain 'til yesterday, here's a few excerpts, but better afford yourself the whole treat if you, as me, miraculously hadn't heard of it until now:

A powerful inter-galactic conversation has begun. Through the Internet, people are discovering and inventing new ways to waste time at work, download naughty pictures, and build pipe bombs. As a direct result, things are getting really weird -- and getting weird faster than the parking lot at a Grateful Dead concert...

6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media. How many discussion groups on nude pictures of Pamela Anderson Lee could you find twenty years ago?

12. There are no secrets. The networked market knows more than companies do about their own products. So just let 'em build the damn stuff themselves, and retire on your stock options, OK?

I found this gem via Doc Searls, who, both through his contribution to Cluetrain and his blog, has provided me with, and inspired me to elaborate on, many of the best metaphors I know for describing things great and small, both in the virtual and the real world. I was fortunate enough to be able to thank him for this in person in London in February. Here's a shot I snapped when the company I was with had just escaped Google HQ (a visit we all had to swear on a legally binding paper we'd repeat nought of).

LondonFeb2008 010


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