"You missed your chance to buy me. Maybe getting a whole B2B publishing company thrown in was offputting? :)," Reed Business Information (RBI) blogging supremo Adam Tinworth commenting the news on his blog.

Do also check Rafat Ali's piece on the Reed Business Auction process and the possible next steps and Paul Conley's gloomy predictions for the future of B2B publishing (which I suspect adds up to: there is none, not in the industry's current form, but only had time to skim the post very superficially so far).