How do you measure your journalists' productivity? That is a conondrum the management at Sandefjord's Blad, a Norwegian regional newspaper, currently is working hard to solve.

So far the management at the Mecom-owned newspaper is measuring the size of the journalists' articles. For that purpose the managers have come with a points system akin to that of the Eurovison Song Contest, or Weight Watchers for that matter: 6 points for page leads, 3 points for smaller stories and 1 point for briefs. Ideally, a journalist should score at least 12 points a day. Now in all fairness it should be said that this system is not only used to measure individual journalists, but also to measure production flow and how the organisation can work more effectively as a whole. However, one problem the newspaper's management has yet to solve is: how do you measure quality? Editor Vibeke Jörgensen told a colleague at Journalisten.no this was both a demanding and exciting challenge.

Personally I'm more partial to a suggestion from one of Journalisten's readers last year that all journalists should come with a product declaration - declaring all affiliations in politics, business etc - but that is perhaps a subject for a different blog post...