With all the hullabaloo over content farms, Google, and whether Huffington Post really is a content farm, as of late, two contrary perspectives struck me last week.

First, I attended Robert Picard's talk on media business models, as mentioned here. What I didn't mention was some points he also raised the last time I heard him on this issue:

"Media is also in trouble today because they produce very little original content, most of what they publish is just edited content from the wire services. Most newspapers only produce about 20 per cent of their content themseleves. The rest stems from photo- or wire agencies or is copied from other newspapers," he said.

He argued that to survive newspapers need better news and information than our competitors, different news and information than our comptetitors and news people value, saying: "You don't win this competition by just copying everyone else".

That much should be obvious, but then fast-forward to this whole debate about content farms such as Demand Media, or to the discussion of whether Huffington Post, recently acquired by AOL, really should be classified as a content farm:

"In other words, I think we are nearing the high water mark of the Content Farm AdSpam business model, and in a few months it will be drastically curtailed as search engines start to select for the original authors and content spam blockers start to just cut out certain sites - which is why Demand Media, HuffPo et al's backers have to rake in the cash now.

"It is exit or bust (or at least a shorter and more brutish existence) so I expect to see a plethora of content farms and near-content farms trying to sell themselves now," wrote Alan Patrick over at Broadstuff.

That spurred this post:

"I disagreed with a recent blog post by Alan Patrick which described the Huffington Post as a content farm. I do not think that the alleged lack of original content at the Huffpo is any worse than at many newspapers: so I concluded that it is not a content farm. It could be interpreted the other way: newspapers are content farms too.

"How much original content is there in newspapers?" asks the blogger, and then goes on to analyse at the ten most recent stories from The Guardian's RSS feed.

He concludes:

"There are only three pieces of really original content out of the ten I looked at, and two of those are related to the arts and are not really what I would call news (nothing wrong with that, of course).

"Journalists are more skilled reporters and better writers than those who churn out stuff for the likes of Demand Media. They add some original content by chasing up quote, but that is really all they add. If the Guardian is not a content farm, most of it is not very different from one."

Do check out the full post here. I'd be interested to hear your thoughts...