Six quick social media lessons from the Obama campaign
June 08, 2009
Picture of Williams by Tord Nedrelid published under a CC-license
- Social media turns out to be very crucial these days for reaching out, not only to younger demographics, but quite widely - especially for reaching the demographic that’s really busy and not home to sit down and watch ABC News at six
- The Twitter effect will play a much bigger part in future elections along with texting. We could have used texting and twitter much more effectively
- Really excited by how mobile networks will change campaigning and reporting
- No longer one way comunication but a two way coversation that can turn into a movement
- It’s about giving people the opportunity to organise themselves. Social media offers good tools to organise people and to help them find each other
- The Clinton-campaign was stuck in the past. We had younger people who were not stuck in ideas on how to do and organise things and were free to look ahead